The Future of Industrial Design:
Investigating Prevailing Product Design Trends in 2023 and Forecasting Into 2024
In the fast-paced world of industrial design, staying up-to-date with the latest trends can mean the difference between success and failure. Entrepreneurs, startups, and manufacturing companies are always looking for design trends that will allow them to remain relevant and attract new customers.
Our most recent research and analysis reveal the newest and hottest design themes, styles, and techniques that are gaining popularity, as well as customer feedback and social media buzz.
The Rise of Sustainability
More and more consumers are looking for eco-friendly products that are both socially responsible and ethical. Industrial designers should, therefore, focus on incorporating recycled and renewable materials, designing for disassembly, and minimizing carbon footprints. An excellent example of this practice is Patagonia’s “Worn Wear” initiative, encouraging customers to repair and reuse their products to reduce waste.
The Return to Minimalism
With busy schedules and shorter attention spans, consumers are gravitating toward simple and easy-to-use products. This trend directs designers towards clean lines, limited color palettes, and intuitive interfaces. Apple’s sleek, functional, and easy-to-navigate products are a prime example.
Personalization is Key
Consumers are seeking out products that cater to their individual preferences and needs. Customization options, personalized branding, and interactive features are becoming more common in industrial design. Nike’s “Nike By You” program is a perfect example, allowing customers to personalize their shoes with colors, materials, and custom text.
Embracing Virtual/Augmented Reality
This emerging technology is becoming a staple in product design to create immersive experiences. IKEA’s “IKEA Place” app, which allows customers to place furniture in their homes virtually, shows how virtual and augmented reality can create innovative and memorable user experiences.
Inclusivity Matters
In an increasingly diverse world, products must cater to a wide range of users. Industrial designers should focus on creating products that are accessible and easy to use for everyone, regardless of their abilities. Microsoft’s Xbox Adaptive Controller, easily customizable for gamers with disabilities, stands out as an example.
By incorporating sustainability, minimalism, personalization, virtual/augmented reality, and inclusivity into their design trends, companies can create a more engaging and user-friendly experience for their customers and stay ahead of the competition.
We hope our insights will inspire and assist our clients in optimizing their product development efforts and achieving their full potential in industrial design.
Looking forward to seeing these trends shape the future of product design in 2024!
